Dutch automobile association ANWB – owner of the 4 travel brands FOX Verre Reizen (long-haul holidays), Pharos Reizen (motoring holidays in Europe), ANWB Kampeerreizen (camping holidays) and ANWB Ledenreizen (dedicated holidays for its members) today announced that all the four brand will be merge into new name “ANWB Reizen”. These  four brand names will cease to exist. The two other touroperators owned by ANWB – camper holiday touroperator (Travelhome – camper holidays) and SNP Natuurreizen (walking holidays) will continue to operate under their existing names.

The organisation – a household name in Holland – was set up 136 years ago. Some 350 staff are employed in the travel divison, its head office is in the city of The Hague.