PR agency Baltus Communications will be is organising the 13th edition of its annual City Breaks Press Event on Thursday 25 April in the Dutch city of The Hague. At this event, city tourist boards promote themselves as an ideal weekend or midweek destination to invited bloggers, influencers, and travel journalists. In addition to city destination marketing organizations, other relevant companies are also approached to participate, such as low-cost airlines, train companies, city tour operators, hotel chains and travel guide publishers. Due to the increasing interest in holidays and day trips in Holland itself, more and more cities from the Netherlands have been participating in recent years. More information via the City Breaks Press Event landing page or email info@baltuscommunications.com.

Successful formula  

The City Breaks Press Event has proven to be a successful formula: “Networking with a large number of city marketers and other relevant travel parties in one afternoon is extremely efficient, practical and effective for print media and bloggers. And the participating organisations meet much more print and online press and bloggers than if they were to organise a press workshop on their own,” says organiser Marcel Baltus.

Conspicuously absent: train companies

Baltus expresses the hope that several train companies will be present in the coming edition. ‘It is rather disappointing that these transport companies did not participate in recent editions. Because of the current climate debate and the growing awareness of choosing the train as a means of transport more often for certain European destinations, you would think that a city trip promotion day would be a useful PR moment to draw extra attention to train travel.’