Dutch tourist numbers to secondary European holiday countries on the rise

Incoming tourism to Europe grows by 8% in January-September 2017

According to the latest quarterly report published by the European Travel Commission, incoming international tourist arrivals to Europe grew 8% over the first 8 months of 2017 in comparions to the same period in 2016. Despite lingering security concerns and geopolitical tensions, most countries (32 out of 34) saw increases in visitor arrivals with over half enjoying double-digit growth.

Iceland top performer

Iceland (+30%) maintains its momentum despite concerns about accommodation capacity and infrastructure constraints. Destinations previously affected by safety challenges appear to be recovering; Turkey (+26%) posted an impressive rebound helped by the surge in Russian outbound flows while Belgium (+13%) also saw healthy growth. Top performers were also Southern/Mediterranean destinations Slovenia, Serbia (both +19%), Malta (+17%) and Cyprus (+15%). Solid results in Spain (+10%) proved resilient to the August terror attacks in Barcelona.

Russians back in Turkey

More than 3 in 4 destinations have reported some form of growth from UK year-to-date. A weakened pound failed to deter British holidaymakers to travel internationally. Russian travel flows to Europe are recovering after years of decline. Among all the destinations enjoying a rebound from this market, Turkey featured fastest growth (+800%) after Russia lifted travel restrictions on tourism to Turkey.

Chinese tourists on the move

European destinations saw substantial increases in arrivals from China with growth estimated at 17% so far in 2017. The strengthening of the Chinese economy and the expansion of its middle-class continue to stimulate outbound travel. Despite some recent softening, a stronger US dollar continues to fuel transatlantic trips with year-to-date estimates pointing at a +14% increase in arrivals. Indian travel to Europe also delivered a solid performance (+14%).

Secondary holiday countries draw more Dutch tourists

Remarkable, the only European country not to benefit form worldwide growth is Norway (-1,5%). European countries that benefited from and increase in Dutch tourists include Slovenia (+35%), Iceland (+35%), Lithuania (+34%), Cyprus (+27%), Malta (+26%), Bulgaria (+23%) and Serbia (+22%).

Cijfers Nederlands toerisme | Baltus Communications

Read the full European Travel Commission Quarterly report here.