Winter Sports Press Event

  • The exact day will be announced soon
  • Location will follow

Do you represent a:

  • ski resort or region
  • tourism board
  • winter sports accommodation
  • transport company
  • gear brand or winter sports equipment
  • or any other winter sports related brand…

than the Winter Sports Press Event is the perfect opportunity for you to promote your destination, company, offer or product to the Dutch travel & winter sports media!

This rock-solid event has been organized 9 times before in the quaint setting of indoor skihall SnowWorld in Zoetermeer (The Hague area). This year we will chose a different venue.

The concept

Easy and very efficient! We offer you the opportunity to personally meet with a large section of the Dutch media under 1 roof and at 1 venue. We think outside the box and it is time you do as well.

We do not believe in tens and tens of individual winter sports workshops for one winter sports destination only, but are strongly in favour of one big winter sports event where many resorts are present from all over Europe. Dutch media and bloggers receive an astounding number of press workshop invitations each week – it is impossible for them to spend time visiting each one seperately – not each for themselves but all together! Believe us when we say that you will meet with many more and different media on our winters sports eventy than when you organize it ony for your destination or whne you participate on a wintersport press event organised by your national tourist board.

Decorate your own table and talk about news, trends and potential collaborations during face-to-face chats with consumer press, (freelance) journalists, bloggers, influencers, photographers etc.

  • fully dedicated to winter sports theme
  • 1-stop-shop to for media to meet with many destinations/brands in 1 day
  • your chance to meet with lots of (new) media and blogger contacts
  • an opportunity to directly promote your destination or brand
  • initiate press trips and joint promotions
  • generate free publicity and if you want advertorials
  • participating winter sports destinations from all over Europe
  • lots of media attending
  • super efficient and practical!

For a quick impression of the venue and why you should be participating, kindly click on the video below:

900.000 winter sporters per year… but competition is increasing

Despite the fact that there are no mountains in the Netherlands, the Dutch are very keen on winter sports. Each year an average of 900.00 tourists take a winter sports holiday. Skiing, snowboarding, cross-country, snowshoe walking, the Dutch love it all! However, over the years the beach holiday is getting more and more popular during the winter sport season so you are facing increasing competition from this holiday segment in the same winter period. Yes, there is no denying that stepping up your PR and marketing is necessary to

Austria is the #1 skiing destination, followed by France and Germany.

Source: NBTC-NIPO

Programme outline:

11.00-13.00pm: arrival participants – prepare tables – lunch

13.00-17.00pm: press workshop

17.00-18.00pm: networking drinks

18.15pm: end of workshop

Participation price:

1 representative €875,-

2 representatives €925,-

prices are ex 21% VAT*

For companies based in Europe and who have their own VAT number, we do not have to charge 21% VAT!

When you register you will receive a list of suggested hotels in the vicinity of the venue.

Register here > participation form: