Winter Sports Press Event

  • The exact day will be announced soon
  • Location will follow

Do you represent a:

  • tourism board
  • ski resort
  • winter sports accommodation
  • transport company
  • gear brand
  • or any other winter sports related brand …

… than the Winter Sports Press Event is the perfect opportunity for you to promote your destination or company to the Dutch travel & winter sports media!

This rock-solid event has been organized 9 times before in the quaint setting of indoor skihall SnowWorld in Zoetermeer (The Hague area). This year we have chosen for SnowWorld Amsterdam.

The concept

Easy and very efficient! We offer you the opportunity to personally meet with a large section of the Dutch media under 1 roof and at 1 venue. We are fed up with al those virtual webinars and Zoom or Team meetings. With proper attention to all Covid-19 rules, we can organise a safe physical press workshop – nothing beats face-to-face chats and personal contacts.

Decorate your own table and talk about news, trends and potential collaborations during face-to-face chats with consumer press, (freelance) journalists, bloggers, influencers, photographers etc.

  • fully dedicated to winter sports
  • 1-stop-shop to for media to meet with many destinations/brands in 1 day
  • your chance to meet with lots of (new) media contacts
  • an opportunity to directly promote your destination or brand
  • initiate press trips and joint promotions
  • generate free publicity and if you want advertorials
  • participating winter sports destinatiosn form all over Europe
  • lots of media attending
  • super efficient and practical!

For a quick impression of the venue and why you should be participating, kindly click on the video below:

900.000 winter sporters per year

Despite the fact that there are no mountains in the Netherlands, the Dutch are very keen on winter sports. Each year an average of 900.00 tourists take a winter sports holiday. Skiing, snowboarding, cross-country, snowshoe walking, the Dutch love it all!

In 2015 the Dutch spent €650 million on their skiing holiday, an increase of €25 million compared to the year before. Austria is the #1 skiing destination, followed by France and Germany.


Programme outline: in order to meet the Covid-19 rule of no more than 50 people in one rooem we will organsie a morning session adn an afternoon session

09.00-10.00pm: arrival participants – prepare tables

10.00-13.00pm: first session press workshop

13.00-13.45pm: lunch

13.45 – 17.30pm: second session press workshop

18.30pm: end

Part of the room in SnowWorld Amsterdam we will use for the press event with a view of the ski slope

Participation price:

1 representative €875,-

2 representatives €925,-

prices are ex 21% VAT*

For companies based in Europe and who have their own VAT number, we do not have to charge 21% VAT!

When you register you will receive a list of suggested hotels in the vicinity of SnowWorld Amsterdam.

Register here > participation form: