CITY BREAKS PRESS EVENT HOLLAND 2022

Visual City Breaks Press Event
  • Date:   19 May 2022
  • Venue: trendy restaurant De Prael in The Hague
  • Time: 13.00-18.30pm

This event is ideally suited for:

  • city tourism boards
  • city marketing organisations
  • airline / railway / coach companies
  • individual hotels or hotel chains
  • travel guide book publishing house
  • suitcase manufacturers
  • or any other city trip related organisation…

The CITY BREAKS PRESS EVENT is an excellent opportunity for you to promote your city, airline, rail company, hotel chain, luggage brand, etc. to travel journalists, bloggers and influencers. We have successfully organised this event 9 times before in the Netherlands and introduced the concept abroad as well; in London for UK press and in Paris for French press.

We had to skip this speeddating event in 2021 because of Covid but this year it is back on our agenda – with travel restrictions easing off and consumers keen to start travelling again, the City Breaks Press Event will be a real-live event taking place in the Dutch city of The Hague – conveniently situated between Amsterdam Schiphol Airport and Rotterdam-the Hague Airport.

The concept:

It is straightforward and effective: we offer you the opportunity to meet a large share of Dutch media in one afternoon in one location. Seated behind your own table you can meet up with tens and tens of press and bloggers to inform them about your news, attractions, news flashes, discuss press trips and joint promotions, campaigns and colloraborations face-to-face.  When your chat is finished, the next journalist/blogger/influencer will sit down at your table and this will go on for the entire afternoon. Each year we have between 70-80 press turning up, as they too love the chance to meet so many city tourist boards and other relevant city break organisations in a short time span.

  • one of the best visited thematic media workshops in The Netherlands
  • a one-stop-shop for press to meet with multiple destinations and brands in one day
  • your chance to make many new contacts
  • easy and simple way to generate free publicity when you provide them with news
  • great opportunity to set up collaborations, press trips, campaigns and promotions
  • some 80 attending travel & lifestyle media and bloggers
  • incredibly efficient and practical speed dating set-up!

City trips: big business

An amazing 3.1 million city trips are taken by the Dutch each year! (pre-Covid figures). Cities registered so far include ALMERE CITY MARKETING, ANTWERP, EINDHOVEN 365, VISIT LEUVEN, CZECHTOURISM – PRAGUE, JERUSALEM & TEL AVIV – ISRAEL, BRUGES, SALZBURG, LEEDS, DĂśSSELDORF, VISIT FLANDERS, VISIT TILBURG, ROMANTIC CITIES (6 CITIES IN Rhineland-Pfaltz), OTTAWA, WOERDEN MARKETING, ROOM MATE HOTEL CHAIN AND CITY TRAVEL GUIDES PUBLISHER MO’MEDIA.

Why in The Hague?

Because of a number of reasons. First of all, quite a few media are getting fed up that most of the tourism related events are being organised in Amsterdam over the past tens of years. So we have started using alternative cities such as Rotterdam, Utrecht and The Hague for our travel trade and press events. For the City Breaks Event we have chosen for The Hague.

The second reason: because the Hague is a lovely city trip destination only 45 minutes by train from Amsterdam and close to Amsterdam Schiphol Airport and The Hague-Rotterdam Airport. By choosing this city it underscores the very reason why we decided to start organising this themed media event 10 years ago: to also give lesser well-know cities a PR platform as Dutch tourists who have visited popular destinations like London and Paris are keen to discover other cities than the well-trodden ones.

Third reason: we dislike boring meeting rooms in hotels. We prefer to organise inspiring media events in exciting and uplifting venues and De Prael meets this requirement! When you walk in, you are immediately grasped by the lively atmosphere and stunning interior of this restaurant annex brewery – what a great place to network and have a beer after the talks have finished. In the vicinity there are numerous hotels for you to stay.

Part of the interior of restaurant ánd beer brewery De Prael in the centre of The Hague
Part of the interior of restaurant ánd beer brewery De Prael in the centre of The Hague

Video impression of the venue

Video impression City Breaks Event

Participation cost:

1 representative 875,- euro

2 representatives 950,- euro

Prices are excl. 21% VAT (there is no VAT for EU cities with their own VAT number)

Participation form: