Destination Marketing & Branding
Positioning your destination amongst the right target audience is now more important than ever. With consumers having the (digital) world at their fingertips destination marketing & branding plays an important role. Standing out from the crowd and sharing your message is key. ‘What is your story to tell?’ becomes a very important question allowing you to reach the right people.
Working in the travel industry for many years has given us the opportunity to meet loads of quality media and trade relations that allow us to market and brand your destination in the best way possible. Positioning your city, beach resort, nature park, province, country etc. amongst the right target audience is crucial in destination marketing.
Together we work on a profile of your destination, identify your target audience and its characteristics and define a marketing strategy.
On top of that we love going out in the field and meet directly with your target audience by initiating cross media and street campaigns. For this we work on visuals, texts, campaigns, web, social and advertising strategies using the right channels for each message.
Services include:
- Define target audience
- Create audience profile
- Outline a marketing & branding strategy
- Media relations
- Joint promotions
- Consumer marketing
- B2B marketing
- Travel trade marketing
- Guerilla marketing activations
- Advertising | print, online, radio and broadcast media
- Native advertising
- Public transport and street campaigns
