For the Tourism Board of Iceland we take care of the organisation of the yearly travel trade workshops in Netherlands and Belgium.Â Iceland is a growing destination for the Benelux traveller.
The objectives of these workshops are to encourage the tour operators to sell Iceland as a year round destination and enforce the already existing relationships they have with the Icelandic Incoming Tour operators. Iceland is a destination for the more adventurous traveller, higher educated and open minded for new experiences which they would like to share.
In 2016 around 40.000 Dutch visitors arrived in Iceland on the total of 551.000 the Dutch are good for a little 10% of the foreigner visitors to Iceland. The trend is growing for the next years.